Digital Analyst - N/A10458
Applications accepted until:
Number of Openings


Head Office



Job Purpose

The Business Support Division will lead innovation, and business technology services via a shared services model to business operations to enable the optimal use of digitisation, systems and processes to support the business in the achievement of objectives and provide insights into new revenue and value-producing opportunities. This will include delivering detailed business analyses, project planning, monitoring and measurement for group-wide business projects and changes; and lead the integration of new and changing processes and systems into operations based on the agreed requirements of the business segments, and insights from specialised support functions. The Digital Analyst will be responsible for providing a holistic view of customer interactions through the analysis, management and reporting of data collected from digital customer insight platforms, social media channels and dashboards; and to report on trends and make recommendations to continuously optimise conversions, with the aim of enabling decision-making around customer experiences across the customer life cycle, and increasing return on investment. This will include collaborating with the Gaming and Hospitality segments and Business Unit teams as well as specialised support functions as required.


  • Degree (Business Management or statistics)


  • A minimum of 6 years€™ experience in digital marketing including 3 years€™ experience in digital analytics
  • Experience using online reputation management software; Google analytics; MS SQL; Google adwords; email reporting, Social media reporting tools

Skills and Knowledge

  • Analysing
  • Creating and improving
  • Sourcing information
  • Applying expertise and technology
  • Taking ownership
  • Responding with urgency
  • Collaborating
  • Advanced skills in MS Office
  • Root Cause Analysis
  • Reporting skills
  • Statistics
  • Working with graphical and numerical data
  • Knowledge of the industry

Key Performance Areas:

  • Responsible for preparing and conducting data analysis on digital marketing product performance and customer preferences to support the operationalisation of the Digital marketing Strategy for implementation across the business units
  • Translation of high level business objectives into technical system requirements and the development of robust, automated tools and dashboards of business performance and revenue results, based on research and benchmarked industry activity relative to Sun International performance
  • Conduct analyses and ongoing online testing of digital customer interactions with the organisation, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Utilize visitor behaviour analysis tools such as Heatmaps, Visitor Recordings, Form Analysis and On-page Surveys, and find what is stopping the visitors from converting
  • Build variations on tools and test the results
  • Analyse the effects of different online and offline channels on each other and developing and implementing initiatives for improvement and growth
  • Perform adhoc analytics and conversion optimisation consultancies and influence conversion strategies with solid analytical data
  • Recommend and execute initiatives and actions arising from the analyses on how to optimise the customer experience
  • Create and apply digital customer platforms to further attract and retain customer interaction and ensure that the digital experience offered remains relevant and competitive
  • Develop standardized, automated reports and forecasting models that provide in-depth analyses and intelligent data that determine revenue forecasting in the digital marketing environments, including the performance of various digital marketing channels
  • Design reporting mechanisms which provide insight into trends through data extraction, consolidation, manipulation, analysis and reporting of performance and changes in customer behaviours to support teams in evolving their strategies
  • Interpret and present results to business, providing insights out of data to support the business in making decisions including product performance, necessary product changes and making recommendations on how to optimise the customer and other business process and operational profitability
  • Collaborate with suppliers around new technologies and platforms to further support new innovations and business requirements


Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.