Digital Analyst - DA102018
Code/Reference:
DA102018
Applications accepted until:
2018-10-11
Number of Openings
1

Unit:

Head Office

Location:

Sandton

Job Purpose

The Digital Analyst will be responsible for providing a holistic view of digital customer interactions through the analysis and management of data collected from customer insight platforms, social media channels and dashboards; and to report on trends, make recommendations to continuously optimise conversions, enable decision-making around customer experiences across the customer life cycle, and increase return on investment.

Education

B Degree (Business Management or statistics)

Experience:

·         A minimum of 5 years€™ experience in digital marketing

·         3 years experience in digital analytics

Experience using online reputation management software; Google analytics; MS SQL; Google adwords; email reporting, Social media reporting tools

Skills and Knowledge

·         Written and verbal communication skills

·         Advanced skills in MS Office

·         Root Cause Analysis

·         Reporting skills

·         Statistics

·         Working with graphical and numerical data

·         Knowledge of the industry

Digital Marketing channels

·         Analytical skills

·         Plan, prioritise, co-ordinate and manage multiple initiatives

·         Attention to detail

·         Reviewing / evaluating information & data

·         Decision-making

·         Innovation

·         Emotional resilience

·         Influencing skills

·         Meeting multiple deadline dates

Working under pressure

Key Performance Areas:

  • Identify internal client objectives and advise on suitable metrics to provide the business with relevant digital customer intelligence
  • Conduct analyses and ongoing online testing of digital customer interactions with the organisation
  • Analyse the effects of different online and offline channels on each other and developing and implementing initiatives for improvement and growth
  • Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Perform adhoc analytics and conversion optimisation consultancies and influence conversion strategies with solid analytical data
  • Recommend and execute initiatives and actions arising from the analyses on how to optimise the customer experience
  • Create and apply digital customer platforms to further attract and retain customer interaction and ensure that the digital experience offered remains relevant and competitive
  • Maintains confidential information and protects customer data by keeping information confidential.
  • Research and keep up to date with relevant digital platforms, dashboards and channels and update any changes to digital guidelines, policies and procedures and leading practice.
  • Benchmark performance across all digital channels (including online, web, e-mail and social media channels) and advise on KPIs
  • Review monthly reports for MVG segments, analyse data and statistics relating to digital customer interactions on various online and social media platforms
  • Conduct split testing (AB testing) on content for various digital channels to identify problem areas in the conversion funnel
  • Utilize visitor behavior analysis tools such as Heatmaps, Visitor Recordings, Form Analysis and On-page Surveys, and find what is stopping the visitors from converting
  • Build variations on tools and test the results
  • Monitor identified KPI€™s and measure the impact of digital media programs
  • Based on the information collected recommend, develop and implement appropriate customer interaction experiences, tools, channels
  • Monitor trends for various digital channels and applications and provide insights gained
  • Report on the effectiveness of campaigns in an effort to maximise results
  • Present recommendations for review and approval with Group Digital Management Team on initiatives, changes and updates
  • Support the execution of any recommended changes to the system
  • Develop customer interaction dashboard concepts for reporting purposes
  • Report on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
  • Develop and present digital customer intelligence reports and draft recommendations for consideration
  • Submit data-sets and related reports to the various stakeholders on a regular and ad-hoc basis
  • Monitor and report on return on investment of digital campaigns and various channels and report on action required to improve the value of campaigns offered
  • Collaborate with Digital team to enhance client reporting and performance measurement and conduct detailed analysis work
  • Provide insights gained from social media monitoring into the marketing and editorial teams to evolve their strategies
  • Respond to management queries on campaign analyses
  • Business units and management are updated on information required to meet their needs and contributes to operational effectiveness
  • Educate team, properties and other internal stakeholders on the benefits of digital marketing and the importance of online measurement and performance optimisation

Equity:

Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.