PR & Promotions Manager - N/A07643
Code/Reference:
N/A07643
Applications accepted until:
2018-02-14
Number of Openings
1

Unit:

Flamingo

Location:

Kimberley

Job Purpose

Responsible and accountable for the managing the day to day delivery of the PR & promotions operation and team for all consumer PR (gaming promotions and events) and corporate PR, with the objectives of building the public image and the reputation of the business unit€™s brand as the entertainment and casino establishment of choice.

Education

  • Grade 12
  • Minimum of a 2 year Diploma in Marketing / PR. Degree is preferred

Experience:

  • Minimum of 3 years marketing / PR and promotions experience, including experience in media relations
  • Exposure in the gaming industry is preferred.

 

Skills and Knowledge

  • PR skills
  • Promotion Management
  • Marketing research
  • Strong English Verbal & Written Communication skills
  • Business Acumen
  • Digital acumen including Social Media platforms
  • Networking skills
  • Financial Management
  • Cultural understanding & protocol
  • Emotional resilience
  • Business Intelligence interpretation
  • Proficient Computer Skills (MS Office / Opera / Single View of the Customer)
  • Project management

     

 

 

Key Performance Areas:

Promotion Management

  • Conduct an analysis of competitor product offerings
  • Have a thorough understanding of gaming systems and bonusing tools to execute promotions
  • Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
  • Compile customer-focused solutions and promotions relevant to customer preferences
  • Create innovative solutions and plans to target new markets and opportunities
  • Compile a promotional plans and proposals (including recommendations, project plan and costing) for events / promotions in line with client requests
  • Allocate resources for delivery of promotion / event
  • Provide agencies with the creative brief for promotions
  • Manage and quality assure deliverables in line with objectives and timelines
  • Compile a risk analysis for the plan / event, including alternative plans in the event of a crisis
  • Implement and monitor action plans including advertising, media liaison, promotional collateral
  • Be present during promotional events to ensure a seamless execution in line with plans
  • Co-ordinate post-mortem feedback from operations and other stakeholders to evaluate the success and relevance of the promotion
  • Completes month end analysis and compile reports
  • Track and reconcile expenses to allocated budget

Media & PR Management

  • Develop publicity plans and objectives to maximise positive publicity and ensure the correct target market is reached
  • Compile and deliver content for media releases and publicity material
  • Build relationships and exploit strategic opportunities with media
  • Check all public communication from a company perspective to ensure the brand is promoted and maintained
  • Plan, co-ordinate and host media launches, events
  • Partners kept up to date on all event information
  • Achieve monthly publicity exposure and monitor it against media analysis
  • Track and measure PR effectiveness against targets.

Stakeholder Relationship Management

  • Manage the development and delivery of internal communication messaging around promotions to all staff to ensure cohesive messaging aligned to corporate brand and corporate culture.
  • Development and management of extensive stakeholder database for the unit
  • Meet with functional managers to understand briefs for promotional requirements.
  • Co-ordinate promotions / functions between multiple departments
  • Partner and communicate with suppliers in the design and delivery of all PR outcomes (consumer and corporate)
  • Liaise with management to evaluate the post-mortem of the campaign.

People Management

  • Manage staff conditions of employment, e.g. attendance, absenteeism, leave, adherence to policies and procedures
  • Manage productivities and payroll costs for the department
  • Identification of employee training needs
  • Perform on the job training and coaching to close developmental gaps and build succession for a talent pipeline within the department
  • Manage employee relations within the department
  • Staff communication and motivation
  • Performance contracting, reviews and development
  • Provides resources and removes obstacles to performance
  • Recruit and resource for talent for positions within the department
  • Onboarding of new staff members

 

 

 

 

 

Equity:

Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.